Hulk Hogan launches ‘Real American Beer’ lager brand in 4 states with 13 more planned

Hulk Hogan, the legendary professional wrestling star, is stepping into the beer industry with his latest venture, “Real American Beer.”

Also known as Terry Bollea, Hogan is launching a new premium brand of light lager that will be available across 17 states this summer through various retail partners. The beer, brewed with 100% North American ingredients, boasts a 4.2% ABV and promises a well-balanced taste with a rich golden hue, according to a press release.

“We’ve assembled a top-notch team to bring this to life, and I’m thrilled to introduce Real American Beer to fans and beer enthusiasts everywhere,” said Hulk Hogan, co-founder of the brand.

Where to find “Real American Beer”
The beer will be stocked in major supermarket chains such as Albertsons, Safeway, Sam’s Club, and Walmart, as well as Total Wine & More stores like ABC Fine Wine & Spirits, the company announced.

While initially available in 17 states including Florida, Missouri, Minnesota, and Colorado, the specific other 13 states where it will be sold have not been disclosed.

In addition to the beer, the brand will launch a line of merchandise and apparel globally on its online store.

The official launch kicks off with an event featuring Hulk Hogan in Hollywood, Florida on Thursday, followed by another event in Tampa on Friday. Local events are planned in Minnesota on June 17, Missouri on June 20, and Colorado on June 24, with more states scheduled for July and August.